The Hollywood Reporter features the Kardashian women and girls this month. The issue which is now on stands in New York and LA explains how this clan has continued to build up their brand and how they grossed $65 million dollars last year among themselves. (Damn... if that ain't hustling, tell me what is). Whether you love or hate them, you have to keep it real, that they are an interesting family. Sh*t, I want them to adopt me. I'm just sayin'....
At the root of all their successes, is matriarch, Kris Jenner who acts as Momager. It has been her who has taken the Kardashian brand to the next level. Check out a few breakdowns of what they command in fees:
Kim charges as much as $25,000 to simply mention and link to a brand or company in a tweet. It’s so effective a tool that businesses have begun including Twitter clauses in their contracts with the family, committing the girls to a set number of tweets about their product.
QuickTrim (diet maintenance program which Kim and Khloe participated in) launched in October 2009 and has since spawned $45 million in sales.
Kris recently also signed on with Kim in the new deal with Skechers. The campaign, Skechers’ biggest and most expensive to date, features both. The multimillion-dollar deal was ironed out in about a week.
Kris has similarly taken charge of her daughters’ public face time. “The first year, my goal was making more of their personal appearances, which can be very lucrative. I can book those girls every day of the week somewhere. So the goal was to raise the bar financially and have fewer of them.”
According to a high-profile talent wrangler, Kim commands a personal appearance fee of $100,000 to $250,000 per event, and can even demand up to $1 million internationally. It’s been rumored that Kim signed a seven-figure deal with a Las Vegas club owner for a handful of 2011 appearances. (Kris will not confirm.) “Kim sells,” a nightlife source says. “You can have every celebrity under the sun at a venue across town, but if you have Kim Kardashian at your event, those are the pictures that are going to be everywhere.”
Kris also has a more-is-more policy when it comes to magazine coverage. The sisters are ubiquitous, supplanting “real” stars on the cover of the glossy monthlies (Kim’s controversial November cover of W tied for the second-best seller of 2010, her September Allure cover was the glossy’s third-most popular, and her June cover of Shape marked the magazine’s best-selling issue of the year). For the weeklies, where they will discuss anything from their weight and love lives to baby-daddy issues and breakups, the family often demands a fee. Certain paparazzi agencies have agreements with the family to stage photos, sell them and split the profits. Kourtney and boyfriend Disick can — and recently did — turn an afternoon laying poolside in Cancun into a $7,500 payday.
The sisters get in the six-figure range —negotiated by Kris — for a cover story, photo op and interview, depending on the significance of the topic. News of Kourtney’s 2009 pregnancy was sold in a package deal for $300,000 to Life & Style magazine. That included multiple stories: the pregnancy announcement, sex of the baby, birth announcement, first baby photos and body-after-baby reveal. (Life & Style declined comment.)
When it came to Khloe’s marriage to Los Angeles Lakers forward Odom, she did even better. OK! Magazine received the official photos and announcement for just shy of $300,000. Kris also had everything from the Lehr & Black custom invitations to Khloe’s 9-carat engagement ring “donated” for the lavish affair; sources say she promised vendors massive product promotion that would come from the media circus surrounding the wedding. In the event that an item wasn’t gifted, E!, it is believed, picked up the tab (E! declined comment).
Check out a day in the life of
Kris Jenner as she navigates through the world of her family's business and breaks bread:
•3:30 a.m. Satellite media tour with Khloe for T-Mobile.
•7-8 a.m. Workout with Gunnar Peterson.
•8-8:30 a.m. Return East Coast business phone calls from the car.
•8:30-9 a.m. Shower and dress.
•9-9:30 a.m. E-mail correspondence from office.
•10 a.m. Meeting with Leonard Armato about filming an upcoming Skechers commercial with Kim.
•10:30 a.m. Phoner with Seventeen magazine about Kendall and Kylie.
•10:45 a.m. Phone interview with writer for Redbook magazine article.
•11 a.m. Meeting with QVC about new Kris Jenner clothing line.
•Noon Lunch with Lighthouse Beauty regarding fragrance launch for Khloe and Lamar’s Unbreakable for Valentine’s Day at the Beverly Hills Hotel.
•1 p.m. Phoner with Keith Frankel to review spring ads for QuickTrim line.
•1:30 p.m. Meeting with Jupi and Sears for creative approvals for new Kardashian Collection.
•3 p.m. Creative meeting with Ryan Seacrest Productions at E! about new series.
•5 p.m. Drop by Khloe and Kourtney’s Kardashian Konfidential book signing at Barnes and Noble in Santa Monica.
•6 p.m. Finalize and approve photos for Robert’s new OP campaign.
•7 p.m. Dinner at home with Bruce, Kendall and Kylie, Scott, Kourtney and Mason.
•8 p.m. Watch American Idol.
“My fantasy is to have Keeping Up With Kardashians, Season 26,” Kris says. “Who knew it would be this profitable? I should have had more kids.”
Still, she knows that this moment — no matter how long it’s already been extended — might not be forever. “We definitely worry about overexposure. We never want to get to a place where people are thinking, ‘Enough is enough.’ ”
Gotta love them. To read the full article, please visit the Hollywood Reporter
here.